Wednesday, November 20, 2013

Lawn Care Marketing Ideas For The Entrepreneur

Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can't be that bad after all.

Sunday, November 17, 2013

The Most Beneficial Juices You Can Extract At Home

With each one of us getting more and more health conscious by the day, there has been an evident surge in the number of Juice Bars that has cropped up around town. With some of the most exotic concoctions that promise to transform your well-being for the better, these juice bars charge patrons a significant sum of money!

Understanding Chart And Chart Patterns

Stock charts are very important for technical analysts. In the first place, it is the basis of technical analysis. What makes it golden is that it shows stock price movements in the last couple of days, months, quarter, years and so on. And since technical analysis is based on 3 assumptions, namely: (a) price discounts everything, (b) prices moves in trends, (c) history repeats itself, data reflected on it are useful in analyzing future price movements. From here on, traders can make strong trading decisions in the process. In fact, there were many trading signals and trading strategies borne from chart analysis.

Thursday, November 14, 2013

What to Look for in Customs Brokers

International trade laws are complicated. These policies vary according to nations and in most cases are very stringent. Companies in the import enterprise also need to clear consignments through Customs quickly. Delays can prove detrimental to the business. This is where the expertise and network of customs brokers are needed.

Business Analysis Techniques

There are a huge number of different business analysis methods and forms; each has its own advantages. Effective use of business analysis can be invaluable to businesses as they seek to gain a competitive edge within their market. This article will detail some of the business analysis tools that you can use.

How Much Control Do You Have in the Vertical Value Streams?

Let's say you are faced with a significant purchasing decision of a new automobile. The cost of a new car can be a five year monthly payment commitment so it is a significant investment when you consider the proportion of your average working tenure and yearly take home salary. Which selection criteria are most important to you and do you use a scientific method for selection related to these criteria? The answers are most likely cost, gas mileage, safety, reliability, warranty, fit for purpose, etc. but most likely no for the latter. We as consumers cannot obtain the needed data for our purchasing criteria. We have to make this significant decision on either one data point (For example gas mileage displayed on window sticker) or consumer reports. This lack of data frustrates many Lean Six Sigma practitioners but it is, for the most part, outside of our control.

Concrete Is a Man-Made Recyclable Resource

Concrete is much like oil. In our current day and society, we need to create this resource in order to live. The difference is that concrete does not damage the environment because we can immediately recycle it, even if it has been a part of a solid structure for years. It does not corrode in a way that makes it deteriorate in quality like plastic does, for example. Plastic is a resource that withstands time but it does eventually break down into unusable parts. Concrete however, even if it does break down after years, can be gathered up and made solid again.

Wednesday, November 13, 2013

Types of Small Skid Steers You Must Know

Small skid steers are pieces of equipment usually found on construction sites and on landscapers' flatbeds. They are often referred to as skid steer loaders and are usually propelled by tracks that look like those on military tanks. The front of the loader can be fixed with various attachments such as a bucket scoop for lifting and a blade for pushing snow. They are flexible machineries appropriate for many applications in different industries.

Would a Home Office Work for You?

Home office vs. regular office

You bring your bedhead in the a.m. to the kitchen. At around 7:30am you have your morning coffee/tea. You check email, and you start to reply to a few of them. The minutes are ticking by. Next thing you know it's 9:00am.

Facebook Shop Brings Novel Features for Retailers

Facebook Shop has been able to bridge the gap between vendors and their potential clientele, spearheading a novel, and unequivocally a more convenient way of shopping. Whether you are an established brand or a nascent one, it's imperative that digital marketers and virtual vendors utilise the social networking giant's unique applications and features, for a flourishing business.

Different Types of Locksmiths You Must Know About

Locksmiths are involved in the installation and maintenance of different types of lock systems. Specifically, they are involved in lock bumping, picking, bypassing and impressioning. There are different types of locksmiths and they include commercial, residential, industrial and emergency locksmiths.

Safety First: The Significance Of Floor Marking

Maintaining a safe environment for people, whether it is for a workplace or for public use, is extremely essential. There are a variety of ways on how you can ensure safety in certain place, but you have to choose the most appropriate one in order for it to be effective. One of which is floor marking.

Direct Response Marketing - The Only Kind Of Marketing You Should Be Using In Your Business

Entrepreneurs and small business owners talk a lot about direct response marketing, but what exactly is direct response marketing and how is it different from regular marketing?

Wednesday, November 6, 2013

Tips for Shopping at Jewelry Stores

Jewelry stores are not always the easiest place to shop at only because many people don't have a vast amount of information about diamonds and gold to make the best buying decision comfortably. In situations where you need to buy a gift or you want to add to your own collection, though, you need to step into these locations and find out what's available. The good news is that the best professional organizations are willing to work with you, educate you, and provide you with guidance throughout the process.

Reasons Why Having A Reliable Truck Repair Service Available Is Essential

Anyone who owns a fleet of transportation vehicles or even a semi-truck will need someone to provide quality trailer repair at some point in time. Providing a service like this requires experienced and specially trained staff members whose main goal is to provide exceptional customer service.

Shapewear - Choosing the Right Style For You

If you want to look slimmer and sleeker at parties, work, or social situations, shapewear can help you to achieve the look that you want. No matter what attire you have on, this garment can give you the smoother and slimmer look that you want to achieve. There are a variety of styles and sizes, and finding the right one for you can be a bit tricky. There are a number of things to consider when trying out different garments of this kind.

The Importance of Registering Your Company

If you are planning to start a company, it is important to ensure the company is registered with the necessary local or state authorities. Registering the company is mandatory because it will ensure the business is operating without much tension. The process of registering the company can be quite involving and therefore, you can consider using the services of a company formation agent. The market has many professionals who are providing the necessary company registration services. Nevertheless, it is important to register it the earliest time possible to protect the owners' interest. The importance of registering it include:

Protect Your Property Investment By Obtaining Title Insurance

When you take the necessary steps to purchase a piece of property, it is normal for you to assume that the person or company you are dealing with is offering you a fair shake. You certainly deserve to feel like the deed you receive is valid and correctly drafted. To ensure that your interests in these types of transactions are properly protected, many investors like to obtain title insurance. This type of policy helps people safeguard against financial loss.

Personalized Lip Balms Make Great Promotional and Personal Gifts

Looking for good and useful personalized promotional gift can be difficult sometimes. You can go to trade shows, conventions, conferences or other promotional events and find all kinds of customized products, from typical to unique. You want to make sure that you will give your customers and clients something they will be able to use constantly while at home or on the go and be promoting your business and services. A lot of companies now are using wellness and health products, including beauty items. Personalized lip balms have been used in the past but they're not as common. They have been successful, though. Both men and women do enjoy using lip balms and moisturizers on a day to day basis through hot and cold weather. You can give out your own customized ones with your logos printed on them. This will be a great way to advertise for your company without spending too much money. It is extremely cost-effective as you can purchase these wholesale lip balms in bulk at discount prices.

Delve Into the Nuances of the MBA Resume

Most MBA programs require a resume submission as part of the written application. This single-page document should highlight important aspects of an individual and often is an untapped opportunity for an applicant to stand out.

Tuesday, November 5, 2013

Advantages Of Opting For Serviced Office Space

Businesses today are improving and evolving rapidly. From using the best devices and technologies to provide better services up to making plans and decisions to increase their sales, business owners know that it is essential to look for the ideal solutions that can help provide the best services for their clients.

Wellness MLM Religion

What do wellness, MLM, and religion have in common? First of all it is not possible to have wellness without a set of beliefs. Your religion is your set of beliefs. Multilevel marketing, done correctly, is also intricately interconnected with your beliefs. For the past 12 years I have been involved in a wellness related multilevel marketing program. I have religiously shared my program with others.

Not All Mortgages Are the Same

When it comes to mortgages, there are many factors to consider. Before purchasing a home, each buyer should do some homework in order to ascertain the right loan terms for his or her needs. Some considerations to ponder are the length of the loan, the interest rate, and whether there is a fixed or fluctuating rate. A buyer's creditworthiness will also play a part in what sort of loan he or she will be able to secure. The terms of a home loan will dictate how much the borrower spends over a lengthy time period, so it's important to ponder the options carefully.

Monday, November 4, 2013

No Mute Button In An MBA Interview

There is no mute button in an admissions interview to get into a top business school. Here are six interview tactics that will leave them wanting more of you.

Sunday, November 3, 2013

Modern Bannerstand Designs Give Marketers New Options

If there's one time-tested staple of any marketing event, it's the bannerstand. Businesses have been using these versatile and cost effective tools for years to promote their products and provide valuable visual appeal at tradeshows and conventions in every industry imaginable. The advent of the retractable stand made their use even more convenient, combining signage and storage in one easy-to-transport, simple-to-assemble package. But in recent years, display designers have been hard at work reinventing this marketing powerhouse and breathing new life into the visual backbone of many advertising plans. No longer just a glorified sign on a stick, bannerstands have come a long way and innovations are providing companies with a host of unique display possibilities.

Saturday, November 2, 2013

Payroll Services and Running an Efficient Business

Sometimes paying your employees can be one of the most difficult and confusing parts of managing your business. You could either attempt to do it yourself, which often involves extra time and headaches if you don't have the proper training, or you can outsource your payroll services.

Friday, November 1, 2013

PMP Exam Stress And How To Deal With It

Just thinking about exams is stressful, but undergoing all the preparation leading up to the PMP exam takes it to a whole new anxiety level. Dealing with this stress and turning it into a positive and not a negative is tricky. But being able to do that will not only allow you to reduce your anxiety and make the process enjoyable (as much it can be) but it will also enable you to concentrate on the learning aspects, on your long-term career, and on excelling in your daily work.

Monday, October 21, 2013

Business Strategy - Barriers to Entry

Starting a new business? Introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers of entry to the market - and how you will position yourself and develop a competitive strategy to overcome them. Porter's 5 forces model of industry analysis is an excellent tool that could help you decide on strategy and ascertain whether your business may achieve success and profitability in a particular industry.

Finding Opportunities And Strategizing

Two men once visited the same forest and noticed that people in the forest and adjoining areas walked barefoot. One of them saw this as a potential market to sell footwear whereas the other man thought that there is absolutely no market to sell footwear as people are not aware of it and hence would not be so keen on buying shoes. Thus, it is all about your perception; it decides how successful you can be as an entrepreneur. Markets are created based on ones perceptions and others only jump into the bus once the market is created. But the early mover always has an advantage and the consumers in those markets would be more loyal towards those brands in the future.

Sunday, October 20, 2013

A Proven Model Using Two Workgroups to Produce Successful Proposals and Reports

Every proposal or major report has two components: the substantive sections and the structural sections. I suggest mirroring these two document components with a model composed of two workgroups: one workgroup acts as the core writing group and the other is the structural writing group. Each workgroup is responsible for their own internal reviews, and one person, the Document Editor, communicates with both groups and the external reviewers.

Saturday, October 19, 2013

Are You Running a Business or a Practice?


There's a big difference between running a business and running a practice. A practice is dependent on you as the author or thought leader to deliver all the solutions that generate revenue. These might be things like writing books or articles, keynote speeches, workshops or consulting engagements. If you're truly running a business you have all of those options as well as training solutions (either licensed to clients or delivered by others), assessment tools, consulting engagements that you aren't personally delivering, e-learning, coaching and more.

Tuesday, October 15, 2013

Avoiding the Pitfalls of Facility Consolidation/Relocation

As manufacturing continues toward globalization, it is increasingly important for companies to streamline in order to maintain competitiveness. In attempting to do so, many manufacturers will undoubtedly face challenges within their organizations that can be difficult to overcome. One such challenge, that can be particularly complex, is dealing with the individuals who may be affected by the streamlining process. Setting aside the human equation is often difficult, but necessary.

Monday, October 14, 2013

Do You Think What You Are Thinking Is Thinking?

In a society that craves instant results and fantastic quarterly earnings, taking action is more important than thinking. As long as you are doing something, the belief is there will be great results. This philosophy has become so pervasive that even the CEO is expected to function similarly. Except, without sufficient time to think clearly about outcomes, how will you know if you are moving in an optimal direction?

Thursday, October 10, 2013

Business plans

Business plans serve two vital purposes. It shows what is in store for you and it will also assist prospective investors, money lender, business plan consultant and business associates comprehend your plan and assess the chances of its success. Moreover, it will be a platform that you can visit again and again to gauge if you are on the right track and make revisions as and when needed.

The Secrets To Increasing Your Response From Your Direct Marketing

There's a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not.

The Benefits of Electronic Message Boards

If you own a business, have you ever thought about the importance of your signage? Signs can truly make or break a business by not offering a clear message of what your business represents. That's why electronic message boards are vital in today's ever-changing economy.

Saturday, October 5, 2013

7 Practical Secrets to Build a Better Year by Tackling Fiscal Blind Spots

The key to building a better year is to identify Million Dollar Blind Spots which can become opportunities to exploit or risks to avoid. By definition, how can you solve issues until people identify major issues to address? That way time becomes your friend.

Friday, October 4, 2013

Five Building Blocks Central to Best-In-Class Category Management

 Making category management a core business competence of modern procurement is a top priority.

For most organisations a structured approach to managing categories is the engine for delivering superior procurement performance.

Tuesday, October 1, 2013

The Secret Towards Success Through Cost-Effective Marketing

In order to become and stay as a successful business owner one needs to increase sales, awareness and curiosity among your potential customers. Business advertisements are used for popularizing a product even before being introduced in the market. The ultimate aim of advertising is to convince the audiences to buy and patronize products and services. The type of advertising chosen has to be cost effective. Branding matters more than you think when it comes to marketing.

Monday, September 30, 2013

How to Build Good Strategy - Why, What, and How

A strategy that does not offer solutions to a problem is not helpful. A slogan or a performance objective is not a strategy. A strategy does not state the obvious. For example, 'to become the best, most highly respected, organization that helps people' is not a strategy. It's a waste of time.

Thursday, September 26, 2013

Starting With the Right Legal Business Type, Public Company

Not unlike the private company (typically LLC), public companies would be another business form that exists in a large number of the western countries, as an option for trading and doing business.

Thursday, September 12, 2013

How to Communicate Strategically - Use These Core Analyses

The following four analyses will provide the information needed for you to form the core of a communication strategy.

Recall that the overall purpose of strategy is to develop the best way to make people's life better, and all strategies consist of three interlocking processes: identifying the problem, guidelines, and action steps.

Wednesday, September 11, 2013

How to Use Questionnaires to Measure Staff and Customer Satisfaction

Many business owners and directors see surveys as a simple box-ticking exercise to satisfy the HR department or make the organisation be seen to care about its customers. If designed effectively however, it can elicit invaluable information for how companies can better engage with their staff and their client base.

Tuesday, September 10, 2013

Online Business Plan - Lesson 1 for Online Business Entrepreneurs

Starting up an online business is very easy to do: all you need is a domain name, hosting, a webdesign or a WordPress blog, an autoresponder and some cash for advertising.

Monday, September 9, 2013

Information Security - Need of the Hour for Every Organization

Businesses these days can't do without the Internet. From business promotion to employing cloud services for online transactions, the Internet is an essential element of information, data handling and operational infrastructure.

Wednesday, September 4, 2013

Reasons Why You Should Enjoy One Of The Local Hair Salons

Sometimes, it seems like there aren't enough hours in the day to enjoy a little personal time. You head to work in the early in the morning. After work, you head straight home or off to take the kids to some extracurricular activity. Then, the rest of the day allows you time to eat dinner, straighten up the house, prepare for work the next day, and collapse into bed. It is an unending cycle that can leave you feeling drained.

Tuesday, September 3, 2013

Must Have Fashion For 2013

There are always items that are essential to every woman's wardrobe. It is really a question of deciding which ones are right for you in accordance with the style of clothes that you wear. There are many options which will keep you up to date with current trends - it is knowing which options go with which outfit, because a mistake can result in one of two things - an almighty clash or a clash which really works! However, some trends will stand out and can over-ride any style. So lets look at some examples that are out there for 2013.

Monday, September 2, 2013

Preparing Data for a Qlikview Business Intelligence Strategy

So you own or work for a business that processes 2 million line items per year, you have 2000 customers, and 65 000 products. This makes up a pretty large amount of data. To analyze this data you will need a Business Intelligence tool, such as Qlikview, Cognos, Business Warehouse, Pentaho or the like. Whilst all these solutions deliver outstanding results, my personal favorite is Qlikview. However, before you do this you will need to ensure that your database design is set up in such a way that it will be optimal when using this data in a BI tool.

Sunday, September 1, 2013

Specify the Outputs, Not the Inputs

We all are aware of how quickly the world has changed and continues to change, yet many of us are operating from a management and leadership model that just isn't nearly as effective as it has been for the last hundred years or so. Companies are organized to maximize profits by managing scarce resources and increasing efficiencies. That used to mean that scale was good and bigger was always better. The bigger you got the more valuable your resources became and those valuable resources needed to be allocated in the most efficient manner possible. Makes sense, but it is no longer a universal truth and if it is no longer valid then the way we manage resources are antiquated as well.

Friday, August 9, 2013

Dumpster Rental Makes Every Job Easier

Dumpster rental is often a necessary step in handling the home improvement project you are doing or the construction job at hand. The problem is, many people have no idea how to get the specific item they need. A variety of companies offer this type of service. Before making a decision in which to obtain, though, individuals need to consider all of their needs, the costs, and the timeline involved. Finding the right option is very important since this service is often one that is regulated and the wrong truck can lead to costly fees.

Thursday, August 8, 2013

Finding The Starving Crowd For Your Private Investigator Business

A great way to have an advantage over your competitors is by focusing your marketing on the "starving crowd". Those in the starving crowd are those in situations that really need to be resolved. An example would be those that think that their spouse or lover is cheating. They often have a lot of anxiety and pain and are looking for relief. Another example, are those that have lost a loved one in a missing persons case. They are in excruciating pain and they would do anything to have that pain resolved.

Tuesday, August 6, 2013

Leadership Focus Ideas - Masterful Meetings

Diary cram-packed with meetings with no space in between to think, reflect or even breathe?

How's that working for you?

Hiring A Company's Concierge Services Is Easier Than Managing Your Own

Customer service is one of the most undervalued traits required at any job that needs the employee to pay attention to the clients directly. If you are handling your own business and you need to hire someone for a reception job, you can list "needs to be welcoming to customers" in your list of requirements, but some people just are not used to being a people pleaser 100 percent of the time. When creating a contract with a company that offers concierge services, you are hiring a group of people who have been trained to deal with situations that involve defusing a problem to making sure everyone comes out satisfied.

Monday, August 5, 2013

How To Choose A Suitable Conference Centre

As an organizer or host of a conference or seminar, one of your first tasks is to choose a suitable venue. People can be very temperamental when the overall environment is not to their liking and this can have a negative impact on the outcome of the meeting. Pick the wrong venue and you risk turning the meeting into a failure. Choose the right venue and even a badly planned meeting becomes a success. The bottom line is you must give topmost priority to the venue of a meeting.

Sunday, August 4, 2013

Kevin Murphy Lenticular Labels

Kevin Murphy, hair styling connoisseur, has recently come up with a brilliant idea. It's an oldie, but a goodie and in such a post-modern world like ours there's nothing quite like taking an old idea, recycling it with a brand new spin, and presenting it for the world to digest. Murphy, a stylist for big celebs like Heidi Klum, has recently started using lenticular labels on his new line of products.

Thursday, August 1, 2013

Leadership Coaching Tips - She Drives Me Crazy

Or he does...

This week I have carried out a number of leadership coaching sessions. I've worked with three different people who've had what they all described as 'tricky' or 'difficult' working relationships with one of their colleagues. There were a lot of similarities in what they described.

The 'tricky colleagues' are all described as competent people - so it wasn't about performance or results.

The working relationships had felt challenging for a long time - so the situation wasn't new.

These relationships can feel hugely frustrating and what we really want is for the other person to change his or her behaviour. Well, guess what... they won't. Unless there is a compelling reason for them to do so.

So what to do?

As is often the case, we first have to look in the mirror and ask ourselves, "What is my part in this? How am I contributing to making this a difficult relationship?"

Here are five things you can do to get to grips with those tricky colleagues:

Get to know who or what pushes your hot buttons and triggers strong emotions in you - then ask yourself, "What is it about me that makes this relationship difficult? What might I need to change about myself (including my beliefs or assumptions) to get a better outcome with this person?"

Who does this person remind you of? If you're not familiar with the term 'transference' I would describe it (in very simplistic terms!) as treating somebody as if they were somebody else (unconsciously). So you behave with a senior colleague as if she were your mother, for example, because when you are with her, it feels like being with your mother! You get the picture. I've had a few light bulb moments myself with transference. Once I understand why I feel so strongly about somebody and who they remind me of it becomes a lot easier to build a better relationship with them as a unique human being!

First seek to understand - imagine what it is like to be in their shoes for a day. What are their challenges? Frustrations? Fears? Hopes?

Work on developing your empathy - one of the best ways to do this is to use (metaphorically or literally!) what Stephen Covey calls The Talking Stick .

Ask your colleague, "What can we do to develop our working relationship? Are you getting what you need from me?" Then LISTEN to the answers. You might be surprised!

Tuesday, July 9, 2013

Three Big Benefits Invoice Factoring Can Bring To Your Business

Invoice factoring is becoming a more common practice among small to mid-sized businesses that don't always have the resources of larger corporations. If you have wondered what invoice factoring involves or how it might benefit your business, then you are about to learn three ways this process can help.

Monday, July 8, 2013

Duke Fuqua MBA Essay Tips

A clear application strategy is crucial to approaching these essays. Duke Fuqua School of Business's mission is to "identify, engage, and foster the development of future leaders of consequence," and you will want to demonstrate you are the kind of leader the admissions committee is looking for.

Sunday, July 7, 2013

3 Reasons to Use Propane Grills

Propane grills are the perfect way to cook many of your favorite meals. These barbecue units have everything you need to cook meats, vegetables, and even keep your side dishes warm while you're cooking. There are plenty of good reasons to cook out using your gas BBQ, but here are three of them.

1) Barbecued foods taste great. Let's face it; there is nothing better than grilled chicken, burgers, steaks, and fish. Of course, you can prepare any of these meats inside your kitchen by broiling, frying, or baking them. But none of these indoor methods can produce such mouthwatering results that you get cooking them over a flame. By slathering on your favorite sauce or marinating the meat ahead of time, you'll end up with juicy, smoky flavors and a slightly crunchy texture on the outside. Even vegetables taste better when grilled. Grab your grilling tools, your apron, and your favorite recipe, and you're ready to roll.

2) Backyard parties and propane grills go together like burgers and buns. When you're having company over, preparing dinner outside in your backyard can be a fun and festive choice. If you have a swimming pool, you can barbecue while your guests swim or lounge around with their feet in the water. Even without a pool, you can create a party ambiance: light Tiki torches around your patio, get your picnic table ready with side dishes and paper plates, and put on some tunes. Now, all you need is to don your Hawaiian shirts and you're ready to party.

3) By using propane grills during the hot summer months, you are saving energy. When you heat up your oven or your stove inside, your air conditioner has to work that much harder to keep the inside of your home cool. If it's too hot to eat outside, you can just cook the meat and veggies outside on the BBQ and bring your meal into your climate-controlled dining room to eat.

Barbecuing your dinner or lunch is always a great idea. Food tastes better when marinated or coated with sauce and cooked on your patio. Propane grills are better than the charcoal models because they are always ready to go. Just a simple flick of the knob will allow you to cook instead of waiting for the charcoals to get to that perfect stage. You also have a lot more control over the temperature and cook times when you rely on gas over briquettes. Whether you're cooking for your family or for a big party, your barbecue can handle the job. After dinner, bring out the graham crackers, marshmallows, and chocolate bars for s'mores. Your dinner will be a hit with everyone.

Thursday, July 4, 2013

4 Tips for MBA Applicants From a Finance Background

Students with finance backgrounds comprise the largest percentage of the incoming class at top business schools. Many firms require an MBA for senior level careers, leading finance industries to feed heavily into the most competitive schools. Admissions rates can be as low as 8 percent in the top 20 MBA programs.

Wednesday, July 3, 2013

Avoid Getting Burnt on the Purchase of Natural Gas Grills

If you are shopping for gas grills for the first time, you might be a little overwhelmed by all the options available. With a little help, you can easily know what factors to consider when you shop for this item for your household. The last thing you want is to get burned on your purchase.

Tuesday, July 2, 2013

Chicago Booth MBA Essay Tips

Chicago Booth School of Business is consistently rated in the top echelon of MBA programs in the United States and is known for a strong intellectual community. This application is designed to evaluate candidates on their ability to handle the Chicago curriculum, contribute to the community, and grow in their careers. This year Chicago has discarded a longer essay on your career goals in favor of two short essays and the creative powerpoint presentation question.