Direct Response Marketing - The Only Kind Of Marketing You Should Be Using In Your Business

Entrepreneurs and small business owners talk a lot about direct response marketing, but what exactly is direct response marketing and how is it different from regular marketing?



With regular, everyday marketing methods you do things like put a sign out on your storefront, advertise your business on a webpage or blog site, create business cards and hand them out to potential clients, and even talk with potential clients on the phone or face-to-face. Then, you wait and hope that somebody calls for your services.

This is typically just image advertising - also known as me too advertising - meaning that you are just modeling what you see others in your industry doing, or worse yet, you're trying to do the same kind of advertising the big companies do, but you can't really compete with them because they have a lot of money to throw at advertising and most small business owners and entrepreneurs don't.

Direct response marketing is different from regular, everyday marketing in two ways. First, with direct response marketing you're asking people to take some type of action. You're getting them involved with you.

One example of this is asking a potential client who visits your website to give you their name and email address. You do this by asking them to enter their name and email address to get a free offer, sign up for a teleseminar or webinar, or receive a coupon or discount of some kind. Whatever it is, you're asking them to take action. And, you're giving them something of value for them taking this action.

The second thing that makes direct response marketing different is that it's measurable. You're able to measure the response you get from a particular marketing effort.

Being able to measure the success (or lack thereof) of your marketing efforts is extremely important to creating a successful business. If you're not able to measure the success of your marketing efforts then you're not able to determine the most effective ways to spend your marketing dollars or where you need to make modifications to your marketing efforts.

Measuring your marketing, and most things in your business, is an area where many small business owners fall down and simply don't measure much of anything. You absolutely have to measure your marketing efforts if you want your business to prosper. Otherwise, you're just guessing and throwing money out the window on things you aren't sure are working.

So, make sure as you're creating marketing plans for your business you're utilizing direct response marketing so you're generating actionable and measureable marketing responses, and spending your marketing dollars effectively to grow your business.